In order to overcome the difficulties given in the previous article, given strategic responses can be implemented:
Intangibility of Service Performances
Intangibility prevents the consumer from...
When evaluating service quality, researchers suggest various' dimensions as criteria. Perhaps the most widely accepted dimensions are those introduced by Parasuraman and his colleagues,...
Service performances, especially those that contain few tangible clicks can be difficult for consumers to evaluate, both in advance of purchase' and even afterwards.
As...
Customer decision-making is a cognitive or thinking activity that precedes the behavioural act of physically buying a product or using a service.
The nature of...
The stages of buying, using, and disposing of were developed with physical goods and were not directly transferable to the consumption of services. Hence,...
The term consumption is often equated in the economic literature with consumer and corporate expenditures. In reality, the word means “the act or process...