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    Marketing

    Service Failures and Recovery Introduction

    The actions that an organization takes when any service failure occurs can be referred to as service recovery. It can be understood as a pre-planned...

    Challenges in Measuring and Enhancing Service Productivity

    Measuring and enhancing the productivity of services generally raises new challenges compared to a productivity measurement of manufacturing goods. The reasons behind this are as...

    Relationship between Service Quality and Productivity

    The key to productivity in services becomes a matter of quality as much as quantity. An examination of the literature supports the following two...

    Improving Service Productivity

    Intensive competition in many service sectors pushes firms to continually seek ways to improve their productivity. This section discusses various potential approaches to and...

    Measurement of Service Productivity

    The increased importance of service industries over the last two decades and current concern over productivity growth has stimulated interest in productivity measures for...

    Service Productivity Concepts

    To develop an understanding of service productivity, we need to have a clear understanding of the following services production concepts: Efficiency The rate at which inputs...

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