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    Marketing

    Marketing

    Meaning and Definition of Productivity

    Productivity is a common measure of how well a business unit is using its resources (or factors of production). In its broadest sense, productivity...
    Editorial Staff -
    Marketing

    SERVQUAL Model

    If anyone wants to measure the quality of services provided by a service organization, he/she will have to evaluate not only the expectations of...
    Editorial Staff -
    Marketing

    Service Quality Models

    Considering the complex nature of how customers judge service quality, a number of researches have been done in the area and models have been...
    Editorial Staff -
    Marketing

    Strategies to Improve Service Quality

    Service quality can be improved with the help of the following five strategies: 1. Assessing the Efficiency and Influence of Operating Practices In order to upgrade...
    Editorial Staff -
    Marketing

    Perspectives of Quality

    Quality can have different implications for different people. In general, it has the following key perspectives: 1. Transcendent Perspective/Approach: This approach says that quality is...
    Editorial Staff -
    Marketing

    Significance of Quality in Services

    There is a great overlapping in marketing and operations in the case of services. Thus, managing the quality of all service marketing mixes will...
    Editorial Staff -
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