The market contains various products/services, and they differ from each other in their specifications, quality, durability, and prices. The customers also differ in their...
Service is treated as just another product (although intangible) by most individuals, and thus there should not be any difference in the marketing of...
With the advent of education, healthcare, and software consultancy services, the service sector has secured a prominent position in the nation’s economy. Hence, it...
The marketing mix is a collective term for marketing components utilised by organisations to shape their overall marketing strategy. It is also referred to...
Various factors affecting services marketing are as follows:
1. Size and Structure of the Firm
Traditionally, various service providers such as lawyers, plumbers, accountants, and carpenters...
The need for marketing the services is explained below:
1. Formation and Expansion of Job Opportunities
Due to the escalating unemployment issue, it is imperative that...