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    Marketing

    Marketing in Public Utility Services

    It is significant to improve the responsiveness and efficiency of the public services since then only their development can be justified. This will, in turn,...

    Importance of Public Utilities

    The significance of public utilities are as follows: 1. No Competition: In absence of the competition owing to the monopoly of the public sector, there...

    Types of Public Utility Services

    Following are the different kinds of public utility services: 1. Electrical Utility: An organization operating in the electric power industry (usually a public utility) is...

    Public Utility Services

    The utility can be defined as the combination of various services such as postal, banks, passport, telecom, electricity, municipality, ATMs disaster management and election...

    Marketing in Professional Services

    Service marketing strategies for professional services include the following: Market segmentation of professional services and Marketing mix of professional services. Market Segmentation of Professional Services A...

    Types of Professional Services

    Professional services include the following: Management advisory services Accounting services Consultancy services Educational services Healthcare services Environmental services Legal services Logistics and supply management...

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