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    Knowledge Areas

    Targeting of Service

    The most natural step is performed after the segmentation is targeting. It can be stated as an act of estimating and comparing the earlier...

    Service Market Segmentation

    The market contains various products/services, and they differ from each other in their specifications, quality, durability, and prices. The customers also differ in their...

    Target Marketing in Services: STP Approach

    Service is treated as just another product (although intangible) by most individuals, and thus there should not be any difference in the marketing of...

    Risks Involved in Financial Derivatives

    The risk involved in financial derivatives: 1) Insolvency Risk: The insolvency risk is the probability, for the issuer of the transferable security, that the debtor...

    Types of Financial Derivatives

    Basically following financial derivative are available for trading in India: 1) Forwards: A forward contract is a simple customized contract between the two parties to...

    Features of Financial Derivative

    The following are the main features of financial derivatives: 1) The transactions in derivatives are separate from the transactions in the underlying securities. 2) The financial...

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