Professional Services Introduction

Services that require specialized skills, generally of high calibre and intelligence are known as professional services. It also normally requires a certificate, license, or registration process. As per a definition of a state legislative agency on the website: Professional service …

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Marketing of Tourism Services

All over the world, tourism is seen among those industries which have a phenomenal growth rate. Tourism is mainly a service industry as no physical products are produced, but rather different types of services are being offered to a large …

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Marketing of Hotel Services

A traveler can manage to get a home away from his/her home by for all the facilities and services made available in the form of a hotel. Over the years, the hotel industry has grown in size, witnessing a large …

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Marketing of Travel Services

Travel services include different paid ways of transportation including roadways, railways, and air travel regulated by government agencies, public limited companies, or commercial operators. The three major transport modes in India are railways, roadways, and airlines. Railways, the most used …

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Hospitality Services Introduction

Hospitability can be understood as the practice or deed of being hospitable. In simple words, it represents the relation that exists between a host and a guest. It involves the entertainment and greeting of visitors, guests, or strangers. Hospitality has …

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Marketing in Health Services

The business opportunities for healthcare organizations and service providers are increasing at a fast rate with the growing healthcare needs of the people. This has given rise to increased competition among the emerging healthcare service providers for availing of these …

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Importance of Healthcare Services

The importance of healthcare services is explained below: 1. Meets Physical and Emotional Needs: In an ideal world, a healthcare firm aims at transforming society by fulfilling the emotional as well as physical needs of both members of society and …

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Types of Healthcare Services

Following are the different types of healthcare services: 1. Hospitals: Hospitals offer diagnostic, treatment, and medical services to patients along with some outpatient services such as counseling and weight-loss programs. This type involves general medical and surgical hospitals, specialty hospitals, …

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Health Services Introduction

All the services that deal with the treatment and diagnosis of a particular disease or handle the activities of promoting, maintaining, and restoring health come under health services. In a health system, the most prominent function visible to all (users …

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Marketing in Financial Services

Different financial services in the financial service industry are banking, insurance, and mutual fund services. There is a different marketing strategy for each service. These are described below: Service Marketing Strategies for Banking Services A bank is involved in accepting …

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