Factors Influencing Services Marketing

Various factors affecting services marketing are as follows: 1) Size and Structure of the Firm: Usually, several service providers are specialized and work on a small scale such as lawyers, plumbers, accountants, carpenter, etc. Previously, they served the local community. …

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Need of Services Marketing

The need for marketing the services is explained below: 1) Formation and Expansion of Job Opportunities: Due to the rising unemployment problem, it becomes quite necessary that new employment opportunities are generated through the new plans and policies. This fact …

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Introduction to Service Marketing

Service is provided by the seller to the buyer in exchange for money (economic activity), but it does not provide the ownership of the services provided to the buyer, only values are exchanged. This is the feature that distinguishes services …

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Key Service Businesses in India

Major Service Businesses In India are as follows: 1) Education and Health Service Businesses: Schools, colleges, universities, and training centers are parts of the educational service sector. Various health services like nursing care facilities, home healthcare services, physician’s offices, hospitals, …

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Emerging Service Environment

Over the years, the service sector has seen an evolution in the type and quality of services offered to customers. Service providers have grown to realize that change is the only constant thing, and if they do not evolve with …

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Evolution of Service Sector

The various stages through which the service economy has evolved are as follows: 1) Pre-Industrial Stage: Life was characterized as a game against nature. Working with muscle power and tradition, the labor force had been engaged in agriculture, mining, and …

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Meaning and Definition of Service Sector

The service industry forms the backbone of the social and economic development of a region. It has emerged as the largest and fastest-growing sectors in the world economy, making higher contributions to the global output and employment. Its growth rate …

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Significance of Services

The significance of services can be understood with the help of the following points: 1) Upward Trend in the Disposable Income: Since the last ten years, the Indian customers are exhibiting an upward trend in disposable income. The transformation of …

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Goods-Service Continuum

In general, organizational products are a composition of goods and services. According to the goods-services continuum in the figure given below, some products may have either tangible (e.g., salt) or intangible (e.g., teaching) characteristics. However, some products provide both goods …

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