Significance of Organisational Behaviour Modification

    Many organizations, right from service organizations to manufacturing organizations, ranging from a few employees to the entire workforce, have efficiently implemented the practices of behaviour modification.

    The following points highlight the importance of behaviour modification:

    1. It can be tested effectively as it mainly concerns the observed behaviours.
    2. New skills and behaviours can be taught among the employees using various behaviour modification techniques. Thus, the unwanted behaviours can be replaced with a set of more desired behaviours.
    3. The managers are capable of impacting and regulating the behaviours of the workforce of the organizations through numerous tools made available by behaviour modification.
    4. The techniques of behaviour modification can be learned quite quickly, and thus, they can be implemented by managers with ease.
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