| Online | Offline | |
| Interaction | limited physical interaction | direct contact |
| Cost | relatively cheaper | expensive |
| Delivery | instant delivery | delayed delivery |
| Availability of Options | numerous options | restricted options |
| Convenience | 24/7 access | restricted hours |
| Touch and Feel Factor | unavailable | available |
| Accessibility | worldwide access | local access |
| Shopping Experience | virtual shopping experience | real shopping experience |
| Returns Policy | easy returns policy | complex returns policy |
| Payment Options | more payment options | fewer payment options |
| Product Quality Verification | cannot check the quality of the product | able to check the quality of the product |
| Transparency in Pricing | transparent pricing | opaque pricing |
| Immediate Support | not available | available |
| Involvement of Human Element | low involvement of human element | high involvement of human element |
| Customization | limited customization | more customization |
| Communication | asynchronous communication | synchronous communication |
| Socializing with Friends/Family | social networks and video calls | meetups and hangouts |
| Choice of Vendors | multiple vendors to choose from | limited vendors to choose from |
| Deals and Discounts | more deals and discounts offered | fewer deals and discounts offered |
| Security Issues | security breach possible | secure transactions |
