Meta-owned WhatsApp aims to enhance customer outreach for businesses with its redesigned interface in the Business app.
WhatsApp, the Meta-owned instant messaging titan, is purportedly gearing up to unveil a revamped interface to promote status updates on its business-centric app. This feature is presently accessible to select beta testers following the installation of the latest WhatsApp Business update, version 188.8.131.52.
WhatsApp Business and the Boost Status Feature
Initial Release and Intent
Earlier in March, WhatsApp Business released the ‘boost status’ shortcut feature. By leveraging this shortcut after updating a new status, businesses can promptly share their status on Facebook and Instagram, attracting potential customers. The recent update underscores WhatsApp’s commitment to enhancing and simplifying the user experience on its platform.
A Renewed Interface
According to a report from WABetaInfo, WhatsApp has been focusing on refining the section’s interface that appears when enabling the ‘boost status’ feature. The redesigned section is now available for some beta testers who have installed the most recent WhatsApp Business update.
The revamped section that emerges post the use of the ‘boost status’ shortcut has been overhauled, as evidenced by a screenshot shared by WABetaInfo. Notably, the new design includes details on the capability to attract new customers and guide them to initiate a chat with the business on WhatsApp by boosting their status updates.
Making “Boost Status” More Intuitive
Through the enhanced interface, WhatsApp aims to clarify the implications of the ‘boost status’ option. A business using this feature will immediately comprehend that it facilitates creating a sponsored post on either Facebook or Instagram. The end goal is to attract new customers and lead them to engage on WhatsApp through the dedicated ‘click-to-chat’ button.
Once a status update is promoted, it transforms into an advertisement post on Facebook or Instagram. However, it is crucial to note that these promoted status updates will not be shared with other WhatsApp users. This feature is exclusively designed to offer optional advertising capabilities on Instagram and Facebook, not for internal sharing within the WhatsApp community.
Availability and Accessibility
Furthermore, this revamped interface for advertising status updates is an exclusive tool for WhatsApp Business, hence not available to standard WhatsApp accounts. Presently, the new interface is accessible to some beta testers who install the latest version of WhatsApp beta for iOS from the TestFlight app. A broader rollout is expected over the forthcoming weeks.
This enhancement from WhatsApp highlights its ongoing efforts to improve user experiences, particularly for businesses. As the digital marketplace continues to evolve, tools like these play a critical role in helping businesses to reach and communicate with their customers effectively. With the integration of Instagram and Facebook, WhatsApp Business is shaping up as a comprehensive platform for digital marketing, providing businesses with a holistic approach to customer outreach and engagement.