The service industry thrives on a culture of high service quality. "Service quality" has been described by different service models.
Managers are helped in this...
The main objectives of service promotion are classified as:
1. General Objectives
To distinguish the service offer and service provider from other competing firms.
To...
The following are some common implications of in-service communication:
1. Tangible Clues
Tangible clues are very important for service customers. Goods are material and concrete/real that...
The procedure for formulating the services promotion strategies is as follows:
1. Target Market Identification
Identifying the target market is very necessary for determining the communication...
Designing a service promotion is not an easy task as it involves adding up tangible clues to the service and attracting customers.
Also, the company...