Role of service promotion are as follows:
1. Increasing Awareness: Promotion becomes a highly critical activity when a service is at a nascent stage in...
The main features of service promotion are as follows:
Helps to Inform about Services: The company announces the various products and services offered to...
The process, through which consumers (or potential consumers) are attracted to the products and services of different producers or manufacturers, is called Promotion or...
To put service pricing into practice, service marketers need to consider several points to have a well-thought-out pricing strategy. These points are as follows:
Total...
Various methods of service pricing are as follows:
1. Cost-Based Pricing
The most important variable, as well as the basis of pricing a particular product, is...
Various pricing strategies used by service marketers are as follows:
1. Price Discounting
The concept of giving discounts on products or services can be a beneficial...