The factors which can ensure the success of the new service development process are as follows:
1) Nature of Service: These factors are associated with...
The NSD process involves the following steps:
Stage 1: Generating the Concept
Ideas about new services can be generated internally or externally. Internally, the sources can...
The types of new services are as follows:
1) Style Modifications: Style modifications refer to the basic form of innovation, which usually does not involve...
Competitive intensity and customer expectations are increasing in nearly all service industries. Thus, success lies not only in providing existing services well but also...
In the management context, branding is a symbolic representation of information associated with a product or service. A brand particularly consists of a name,...