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    Marketing

    Designing Service Processes

    Service design is the process through which the various components of service like people, process, communication, infrastructure, and other associated physical components are organized...

    Service Blueprint

    Blueprint is generally referred to as the design of a plan. Similarly, service blueprinting is a technique that is used when planning a newly...

    Managing Service Processes

    Creating Service Processes The steps involved in creating service processes are as follows: Flowcharting Flowcharting is a very simple manner of depicting the various sequences that are...

    4 Types of Service Process

    The different types of service processes are as follows: People Processing Services As the name suggests, people processing services are directly targeted at individuals. Here, the...

    Service Process Introduction

    The process is an essential component of the marketing mix of services and is also an important element of the value chain; the other...

    Importance of Physical Evidence in Services

    Physical evidence is important because of the following reasons: Enhances Productivity It is important to achieve the right configuration of the tangible elements (service outlet, interior,...

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