The service providers can use any one of the below-mentioned distribution strategies to offer their services to the customers:
1. Intensive Service Distribution: In this...
The delivery of the services can be ensured by using any of the below-mentioned combinations of the distribution channels:
Agents and Brokers
These are the wholesalers...
The characteristics of service delivery are given below:
1. Inseparability of Production and Consumption: When it comes to services, it is important to assure simultaneous...
Service organizations that have the perception of 'service quality' as ‘delighting the customers’ commonly believe in exceeding customer expectations. For this, they focus on...
One of the vital parts of the marketing plan of a service industry is managing the customer’s expectations.
The service organization should try to manage...