It is vital for the service organizations to maintain an equilibrium between the desired and adequate service levels for ensuring a sustainable business. It...
There are some challenging issues in front of the marketer's service providers regarding customer expectations which are as follows:
Genuineness of the Customer’s Expectations
As the...
It is quite essential for marketers to know the factors which affect the expectations of the customers.
The personal needs of the individual, such as...
The customers have different expectations regarding service. The service expectations of the customers can be divided into the following two types:
Desired Service Expectations
It is...